How has interdependence between fashion and technology become stronger after COVID?

The pandemic has had a significant impact on the fashion and apparel industry. Fashion businesses need to be aware of how their consumer’s behaviour has evolved towards adopting new technology and expecting more personalized experiences during this period. 

In this article, we will be sharing our observations on how consumers have become more dependent on technology and how brands can adapt it.

  1.  Consumers are making more online purchases: E-commerce has been growing at a rapid pace over the last few years and the pandemic has only accelerated the adoption across all industries. At Moyra, you can place your orders hassle-free at our website
  1.  More Mobile time: With very few places to go, consumers that are mostly spending their time on mobile devices.  According to Social Media Today, people are spending 20% more time in apps alone. All the fashion brands need to ensure their target marketing strategies are in place and reaching the correct audience.

  2.  Contactless payment: The want of limiting contact with the outside world consumers choosing to make online payments for their orders. We can see a clear drift from opting for COD (cash on delivery) to looking for online payment modes like net banking, digital wallets and more while making fashion purchases. At Moyra, we give you the liberty to make payments at your ease.

  3.  No-contact delivery: Offering the right delivery mode along with ensuring appropriate safety measures has also become important to survive the COVID-19 slowdown. At Moyra, we are following all regulations to ensure the safe delivery of orders.

  4.  Consumers are seeking personalised touch: As the pandemic has increased the need for human touch, fashion brands need to be aware of their customer’s sentiments and be extra careful to provide a personalised touch to make them feel assured and confident. At Moyra, our team of designer and stylists work diligently to provide a customized experience to each of their customers.

  5.  Easy returns:  During difficult times, where consumers are opting for online purchases, easy and convenient return policy is a must. At Moyra, we believe in making returns hassle-free for our customers. A full refund of the amount is guaranteed in case of any defects found in products.

This pandemic has finally pushed the resistant fashion brands to fully adopt the scope and the facilities of the digital technology and turn it into a truly personalised experience. We are ready, are you?

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